Format
A dataframe containing :
- id
- individuals identifiers
- choice
- one of sunshine, kleebler, nabisco, private
- disp.z
- is there a display for brand z ?
- feat.z
- is there a newspaper feature advertisement for brand z ?
- price.z
- price of brand z
Source
Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) “A random--coefficients logit brand--choice model applied to panel data”, Journal of Business and Economics Statistics, 12(3), 317. Paap, R. and Philip Hans Frances (2000) “A dynamic multinomial probit model for brand choices with different short--run effects of marketing mix variables”, Journal of Applied Econometrics, 15(6), 717--744.