Format
A dataframe containing :
- hid
- individuals identifiers
- id
- purchase identifiers
- choice
- one of skw (Starkist water), cosw (Chicken of the sea water), pw (store--specific private label water), sko (Starkist oil), coso (Chicken of the sea oil)
- price.z
- price of brand z
Source
Kim, Byong--Do, Robert C. Blattberg and Peter E. Rossi (1995) “Modeling the distribution of price sensitivity and implications for optimal retail pricing”, Journal of Business Economics and Statistics, 13(3), 291.