Format
A dataframe containing :
- id
- individuals identifiers
- choice
- one of yoplait, dannon, hiland, weight (weight watcher)
- feat.z
- is there a newspaper feature advertisement for brand z ?
- price.z
- price of brand z
Source
Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) “A random--coefficients logit brand--choice model applied to panel data”, Journal of Business and Economics Statistics, 12(3), 317.