conjoint (version 1.35)

caMaxUtility: Function caMaxUtility estimates participation (market share) of simulation profiles

Description

Function caMaxUtility estimates participation of simulation profiles using model of maximum utility ("first position"). Function returns vector of percentage participations. The sum of participation should be 100%.

Usage

caMaxUtility(sym, y, x)

Arguments

sym

matrix of simulation profiles

y

matrix of preferences

x

matrix of profiles

References

Bak A. (2009), Analiza Conjoint [Conjoint Analysis], [In:] Walesiak M., Gatnar E. (Eds.), Statystyczna analiza danych z wykorzystaniem programu R [Statistical Data Analysis using R], Wydawnictwo Naukowe PWN, Warszawa. Green P.E., Srinivasan V. (1978), Conjoint Analysis in Consumer Research: Issues and Outlook, "Journal of Consumer Research", September, 5, 103-123. SPSS 6.1 Categories (1994), SPSS Inc., Chicago.

See Also

caBTL and caLogit

Examples

#Example 1
library(conjoint)
data(herbata)
simutil=caMaxUtility(hsimp,hpref,hprof)
print("Percentage participation of profiles:", quote=FALSE)
print(simutil)

#Example 2
library(conjoint)
data(czekolada)
simutil=caMaxUtility(csimp,cpref,cprof)
print("Percentage participation of profiles:", quote=FALSE)
print(simutil)