conjoint (version 1.41)

caTotalUtilities: Function caTotalUtilities calculates matrix of theoreticall total utilities

Description

Function caTotalUtilities calculates matrix of theoreticall total utilities for respondents. Function returns matrix of total utilities for all profiles.

Usage

caTotalUtilities(y, x)

Arguments

y

matrix of preferences

x

matrix of profiles

References

Bak A., Bartlomowicz T. (2012), Conjoint analysis method and its implementation in conjoint R package, [In:] Pociecha J., Decker R. (Eds.), Data analysis methods and its applications, C.H.Beck, Warszawa, p.239-248.

Bak A. (2009), Analiza Conjoint [Conjoint Analysis], [In:] Walesiak M., Gatnar E. (Eds.), Statystyczna analiza danych z wykorzystaniem programu R [Statistical Data Analysis using R], Wydawnictwo Naukowe PWN, Warszawa, p. 283-317.

Green P.E., Srinivasan V. (1978), Conjoint Analysis in Consumer Research: Issues and Outlook, "Journal of Consumer Research", September, 5, p. 103-123.

SPSS 6.1 Categories (1994), SPSS Inc., Chicago.

See Also

caUtilities, caPartUtilities and ShowAllUtilities

Examples

# NOT RUN {
#Example 1
library(conjoint)
data(tea)
uslall<-caTotalUtilities(tprefm,tprof)
print(uslall)

#Example 2
library(conjoint)
data(chocolate)
uslall<-caTotalUtilities(cprefm,cprof)
print(uslall)

#Example 3
library(conjoint)
data(journey)
usl<-caTotalUtilities(jpref[1,],jprof)
print("Individual (total) utilities for first respondent:")
print(usl)
# }