addLogs

loga

logb

<p>Given log(a) and log(b), returns log(a + b)</p>

Functions for data preparation, parameter estimation, scoring, and plotting for the
BG/BB (Fader, Hardie, and Shang 2010 <doi:10.1287/mksc.1100.0580>),
BG/NBD (Fader, Hardie, and Lee 2005 <doi:10.1287/mksc.1040.0098>) and
Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 <doi:10.1509/jmkr.2005.42.4.415>) models.

Gabi Huiber

BTYD

Implementing BTYD Models with the Log Sum Exp Patch

Lukasz Dziurzynski

Edward Wadsworth

Peter Fader

Elea McDonnell Feit

Daniel McCarthy

Bruce Hardie

Arun Gopalakrishnan

Eric Schwartz

Yao Zhang

addLogs function

Add Logs — addLogs

Add Logs

addLogs: Add Logs

Description

Usage

Arguments