discreteSimElog

<p>Data simulated using BG/BB model assumptions. Contains annual transaction
behavior for a period of 14 years, for a cohort of 10,000 customers who made
their first transactions in 1970.</p>

datasets

Functions for data preparation, parameter estimation, scoring, and plotting for the
BG/BB (Fader, Hardie, and Shang 2010 <doi:10.1287/mksc.1100.0580>),
BG/NBD (Fader, Hardie, and Lee 2005 <doi:10.1287/mksc.1040.0098>) and
Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 <doi:10.1509/jmkr.2005.42.4.415>) models.

Gabi Huiber

BTYD

Implementing BTYD Models with the Log Sum Exp Patch

Lukasz Dziurzynski

Edward Wadsworth

Peter Fader

Elea McDonnell Feit

Daniel McCarthy

Bruce Hardie

Arun Gopalakrishnan

Eric Schwartz

Yao Zhang

discreteSimElog function

<p>A comma-delimited file representing an event log with 52,432 entries.
It has 2 columns: The customer's ID and the date of the transaction in
standard R date format.</p>

Format

Discrete simulated annual event log data — discreteSimElog

Discrete simulated annual event log data

discreteSimElog: Discrete simulated annual event log data

Description

Arguments

Format

Details