This is a sample from the iPinYou Real-Time Bidding dataset.
The data.frame named ipinyou.train
is a sample from the data of 2013-10-19 and
the data.frame named ipinyou.test
is a sample from the data of 2013-10-20.
data(ipinyou)
The column name of the data is the description of the data in Zhang, Yuan, Wang, et al. (2014). Most of the columns should be clearly described by their column names. For the details of the dataset, please read the Zhang, Yuan, Wang, et al. (2014).
BidID
, the id of the RTB which is the unique identifier of the events.
Adid
, the advertiser id.
UserTag
, the user tags (segments) in iPinYou's proprietary audience database.
This is also a real example of the concatenated feature.
W. Zhang, S. Yuan, J. Wang, et al. "Real-Time Bidding Benchmarking with iPinYou Dataset". In: arXiv preprint arXiv:1407.7073 (2014).