A data frame with 400 observations on the following 11 variables.
Sales
Unit sales (in thousands) at each location
CompPrice
Price charged by competitor at each location
Income
Community income level (in thousands of dollars)
Advertising
Local advertising budget for company at
each location (in thousands of dollars)
Population
Population size in region (in thousands)
Price
Price company charges for car seats at each site
ShelveLoc
A factor with levels Bad
, Good
and Medium
indicating the quality of the shelving location
for the car seats at each site
Age
Average age of the local population
Education
Education level at each location
Urban
A factor with levels No
and Yes
to
indicate whether the store is in an urban or rural location
US
A factor with levels No
and Yes
to
indicate whether the store is in the US or not