The data contains 1070 purchases where the customer either purchased Citrus Hill or Minute Maid Orange Juice. A number of characteristics of the customer and product are recorded.
OJ
A data frame with 1070 observations on the following 18 variables.
Purchase
A factor with levels CH
and MM
indicating whether the customer purchased Citrus Hill or Minute
Maid Orange Juice
WeekofPurchase
Week of purchase
StoreID
Store ID
PriceCH
Price charged for CH
PriceMM
Price charged for MM
DiscCH
Discount offered for CH
DiscMM
Discount offered for MM
SpecialCH
Indicator of special on CH
SpecialMM
Indicator of special on MM
LoyalCH
Customer brand loyalty for CH
SalePriceMM
Sale price for MM
SalePriceCH
Sale price for CH
PriceDiff
Sale price of MM less sale price of CH
Store7
A factor with levels No
and Yes
indicating whether the sale is at Store 7
PctDiscMM
Percentage discount for MM
PctDiscCH
Percentage discount for CH
ListPriceDiff
List price of MM less list price of CH
STORE
Which of 5 possible stores the sale occured at
James, G., Witten, D., Hastie, T., and Tibshirani, R. (2013) An Introduction to Statistical Learning with applications in R, https://www.statlearning.com, Springer-Verlag, New York
# NOT RUN {
summary(OJ)
plot(OJ$Purchase,OJ$PriceCH)
# }
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