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MCI2 (version 1.1.2)

Market Area Models for Retail and Service Locations

Description

Market area models are used to analyze and predict store choices and market areas concerning retail and service locations. This package is a more user-friendly wrapper of the functions in the package 'MCI' (Wieland 2017) providing market area analysis using the Huff Model or the Multiplicative Competitive Interaction (MCI) Model. In 'MCI2', also a function for creating transport costs matrices is provided.

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Version

Install

install.packages('MCI2')

Monthly Downloads

32

Version

1.1.2

License

GPL (>= 2)

Maintainer

Thomas Wieland

Last Published

August 2nd, 2019

Functions in MCI2 (1.1.2)

model.export

Output Huff Model results
mcimat.create

Creation of a MCI interaction matrix
mci.sim

MCI model market simulation
to.tcmat

Creation of a transport costs matrix
tcmat.create

Creation of a transport costs matrix
rawdata.prep

Preparation of survey raw data
huff.optim

Huff Model optimization
Haslach_coords_destinations

Freiburg-Haslach: coordinates of destinations (grocery stores)
huff.newdest

Huff Model market simulation with a new destination
huff.updest

Huff Model market simulation with an updated destination
mci

Fitting the MCI model
Haslach_coords_origins

Freiburg-Haslach: coordinates of origins (districts)
HaslachSurvey

Freiburg-Haslach: customer survey
Haslach_tcmatDrvtime

Freiburg-Haslach: car driving times
MCI2-package

Market Area Models for Retail and Service Locations
HaslachStores

Freiburg-Haslach: grocery stores
HaslachDistricts

Freiburg-Haslach: districts
huff

Huff Model market simulation
huff.comp

Compare two Huff models
Haslach_tcmatAirline

Freiburg-Haslach: airline distances