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MNP (version 3.1-5)

detergent: Detergent Brand Choice

Description

This dataset gives the laundry detergent brand choice by households and the price of each brand.

Arguments

Format

A data frame containing the following 7 variables and 2657 observations.

choicefactora brand chosen by each household
TidePricenumericlog price of Tide
WiskPricenumericlog price of Wisk
EraPlusPricenumericlog price of EraPlus
SurfPricenumericlog price of Surf
SoloPricenumericlog price of Solo
AllPricenumericlog price of All

References

Chintagunta, P. K. and Prasad, A. R. (1998) “An Empirical Investigation of the `Dynamic McFadden' Model of Purchase Timing and Brand Choice: Implications for Market Structure”. Journal of Business and Economic Statistics vol. 16 no. 1 pp.2-12.