This dataset gives the laundry detergent brand choice by households and the price of each brand.
A data frame containing the following 7 variables and 2657 observations.
choice | factor | a brand chosen by each household |
TidePrice | numeric | log price of Tide |
WiskPrice | numeric | log price of Wisk |
EraPlusPrice | numeric | log price of EraPlus |
SurfPrice | numeric | log price of Surf |
SoloPrice | numeric | log price of Solo |
AllPrice | numeric | log price of All |
Chintagunta, P. K. and Prasad, A. R. (1998) “An Empirical Investigation of the `Dynamic McFadden' Model of Purchase Timing and Brand Choice: Implications for Market Structure”. Journal of Business and Economic Statistics vol. 16 no. 1 pp.2-12.