Panel dataset from a conjoint survey for digital cameras with 332 respondents. Data exclude respondents that always answered none, always picked the same brand, always selected the highest priced offering, or who appeared to be answering randomly.
data(camera)A list of lists. Each inner list corresponds to one survey respondent and contains a numeric vector (y) of choice indicators and a numeric matrix (X) of covariates. Each respondent participated in 16 choice scenarios each including 4 camera options (and an outside option) for a total of 80 rows per respondent.
The covariates included in each X matrix are:
...$canon | an indicator for brand Canon |
...$sony | an indicator for brand Sony |
...$nikon | an indicator for brand Nikon |
...$panasonic | an indicator for brand Panasonic |
...$pixels | an indicator for a higher pixel count |
...$zoom | an indicator for a higher level of zoom |
...$video | an indicator for the ability to capture video |
...$swivel | an indicator for a swivel video display |
...$wifi | an indicator for wifi capability |
...$price | in hundreds of U.S. dollars |
For analysis of a similar dataset, see Case Study 4, Bayesian Statistics and Marketing Rossi, Allenby, and McCulloch.