bayesm (version 3.1-6)

customerSat: Customer Satisfaction Data

Description

Responses to a satisfaction survey for a Yellow Pages advertising product. All responses are on a 10 point scale from 1 to 10 (1 is "Poor" and 10 is "Excellent").

Usage

data(customerSat)

Format

A data frame with 1811 observations on the following 10 variables:

...$q1	Overall Satisfaction
...$q2	Setting Competitive Prices
...$q3	Holding Price Increase to a Minimum
...$q4	Appropriate Pricing given Volume
...$q5	Demonstrating Effectiveness of Purchase
...$q6	Reach a Large Number of Customers
...$q7	Reach of Advertising
...$q8	Long-term Exposure
...$q9	Distribution
...$q10	Distribution to Right Geographic Areas

References

Case Study 3, Bayesian Statistics and Marketing by Rossi, Allenby, and McCulloch.

Examples

data(customerSat)
apply(as.matrix(customerSat),2,table)
## see also examples for 'rscaleUsage'