berryFunctions (version 1.22.5)

funnelPlot: Funnel plots for proportional data

Description

Funnel plots for proportional data with confidence interval based on sample size. Introduced by Stephen Few, 2013

Usage

funnelPlot(
  x,
  n,
  labels = NULL,
  method = "classic",
  add = FALSE,
  xlim = range(n, finite = TRUE),
  ylim = range(x/n * 100, finite = TRUE),
  las = 1,
  xlab = "Sample size n",
  ylab = "Success rate [%]",
  main = "Funnel plot for Proportions",
  a3 = NULL,
  a2 = NULL,
  am = NULL,
  ap = NULL,
  at = NULL,
  al = NULL,
  ...
)

Value

Nothing - the function just plots

Arguments

x

Numeric vector with number of successes (cases).

n

Numeric vector with number of trials (population).

labels

Labels for points. DEFAULT: NULL

method

Method to calculate Confidence interval, see "note" below. Can also be "wilson". DEFAULT: "classic"

add

Add to existing plot instead of drawing new plot? DEFAULT: FALSE

xlim

Graphical parameters, see par and plot. DEFAULT: range(n, finite=TRUE)

ylim

y limit in [0:1] DEFAULT: range(x/n*100, finite=TRUE)

las

DEFAULT: 1

xlab

DEFAULT: "Sample size n"

ylab

DEFAULT: "Success rate [%]"

main

DEFAULT: "Funnel plot for Proportions"

a3

List with arguments for CI lines at 3*sd (eg: col, lty, lwd, lend, etc.). Overwrites defaults that are defined within the function (if contentually possible). DEFAULT: NULL

a2

Arguments for line of 2 sd. DEFAULT: NULL

am

Arguments for mean line. DEFAULT: NULL

ap

Arguments for the data points (cex, etc.). DEFAULT: NULL

at

Arguments for text (labels of each point). DEFAULT: NULL

al

Arguments for legend (text.col, bty, border, y.intersp, etc.). DEFAULT: NULL

...

further arguments passed to plot only!

The basic idea

Salesman A (new to the job) has had 3 customers and sold 1 car. So his success rate is 0.33. Salesman B sold 1372 customers 632 cars, thus having a success rate of 0.46 Promoting B solely because of the higher rate fails to take experience and opportunity (n) into account! This dilemma is what the funnel plot with the confidence interval (ci) solves. See Stephen Few and Katherine Rowel's PDF for details on the interpretation.

Author

Berry Boessenkool, , Oct 2013

References

https://www.perceptualedge.com/articles/visual_business_intelligence/variation_and_its_discontents.pdf
Excellent explanation of bayesian take on proportions: http://varianceexplained.org/r/empirical_bayes_baseball/

Examples

# Taken directly from Stephen Few's PDF:
funnel <- read.table(header=TRUE, text="
Name SampleSize Incidents
Tony 2 2
Mike 400 224
Jan 100 54
Bob 1000 505
Sheila 2 1
Jeff 10 5
Sandy 500 236
Mitch 200 92
Mary 10 3
John 2 0")

str(funnel)
X <- funnel$Incidents
N <- funnel$SampleSize

barplot(X/N, names=funnel$Name, main="success rate")
# not showing n!

funnelPlot(X,N)
# arguments for subfunctions as text may be given this way:
funnelPlot(x=X, n=N, labels=funnel$Name, at=list(cex=0.7, col="red"))
# Labeling many points is not very clear...
funnelPlot(X,N)
sel <- c(1,4,10) # selection
text(N[sel], (X/N*100)[sel], funnel$Name[sel], cex=0.7)
# You could also pass a vector with partly empty strings to funnelPlot
funnelPlot(x=X, n=N, labels=replace(funnel$Name, c(2,3,5:9), ""), at=list(adj=0.5))


# Even though Jan is more successfull than Mary in succes rate terms, both are
# easily within random variation. Mary may just have had a bad start.
# That Mike is doing better than average is not random, but (with 95% confidence)
# actually due to him being a very good seller.

# one more interesting option:
funnelPlot(X,N, a3=list(lty=2))

funnelPlot(X,N, a3=list(col=2, lwd=5))
# changing round line ends in legend _and_ plot is easiest with
par(lend=1)
funnelPlot(X,N, a3=list(col=2, lwd=5))

# The Wilson method yields slighty different (supposedly better) limits for small n:
funnelPlot(X,N, method="classic", al=list(title="Standard Method"))
funnelPlot(X,N, add=TRUE, method="wilson", a3=list(lty=2, col="red"),
           a2=list(lty=2, col="blue"), al=list(x="bottomright", title="Wilson Method"))

# Both Wilson method implementations yield the same result:
funnelPlot(X,N, method="wilson")
funnelPlot(X,N, add=TRUE, method="wilsonapho",
           a3=list(lty=2, col="red"), a2=list(lty=2, col="blue"))


# Note on nl used in the function, the n values for the ci lines:
plot(     seq(      10 ,       300 , len=50), rep(  1, 50) )
points(10^seq(log10(10), log10(300), len=50), rep(0.8, 50) )
abline(v=10)
# CI values change rapidly at small n, then later slowly.
# more x-resolution is needed in the first region, so it gets more of the points