Data on daily spending and coupon receipt (selective subsample) This data set is a selective subsample of the data set "couponsretailer" which was constructed for illustrative purposes.
coupon
A data frame with 1293 rows and 9 variables:
outcome: customer's daily spending at the retailer in a specific period
treatment: 1 = customer received at least one coupon in that period; 0 = customer did not receive any coupon
coupon reception in previous period: 1 = customer received at least one coupon; 0 = customer did not receive any coupon
daily spending at the retailer in previous period
income group: 1 = lowest to 12 = highest
age of customer: 1 = 18-25; 2 = 26-35; 3 = 36-45; 4 = 46-55; 5 = 56-70; 6 = 71 plus
marital status: 1 = married; 0 = unmarried
dwelling type: 1 = rented; 0 = owned
number of family members: 1 = 1; 2 = 2; 3 = 3; 4 = 4; 5 = 5 plus