The brands data is a contingency table summarizing the 2014 Auto Brand Perception survey by Consumer Reports (USA), which is publicly available on https://boraberan.wordpress.com/2016/09/22/. The survey questioned 1578 participants on what they considered attributes of 39 different car brands.
Usage
data("data_brands")
Arguments
Format
A matrix with 39 observations of 7 attributes. The attributes (columns) are Fuel Economy, Innovation, Performance, Quality, Safety, Style and Value.
References
Riani, M., Atkinson, A. C., Torti, F., Corbellini, A. (2022). Robust correspondence analysis. Journal of the Royal Statistical Society Series C: Applied Statistics, 71(5), 1381--1401.
Raymaekers and Rousseeuw (2022), Challenges of cellwise outliers.