The dataset comes from a large survey conducted by a South Korean underwear manufacturer in 1997 (Yang, 1997). 664 South Korean consumers were asked to provide responses for three multiple-choice items: preferred brand of underwear (8 brands), attributes when considering a brand of underwear to purchase (15 attributes) and consumer age (6 levels).
Usage
data(underwear)
Arguments
Format
A data frame with 664 observations on the following 3 variables.
brand
categorical
atts
categorical
age
categorical
Source
Yang 1997
References
Yang, B. (1997). A consumer research report on underwear in South Korea. Unpublished report, Chung-Ang University, Seoul, South Korea.