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desk (version 1.1.2)

data.pharma: Pharmaceutical Advertisements

Description

This is a data set on quarterly commercials data of a pharmaceutical company.

Usage

data.pharma

Arguments

Format

A data frame with 24 quarterly observations on the following four variables:

salessales of pharmaceutical product (in units of 100g).
adsnumber of advertisements (in double pages).
priceprice of pharmaceutical product (in euro per 100g).
adspriceprice of advertisements (in units of 1000 euro per double page).

Details

In Auer (2023, Chap. 23) and Auer et al. (2024, Chap. 23) these hypothetical data are used to illustrate the estimation of simultaneous equation econometric models.

References

Auer, L.v., Hoffmann, S. & Kranz, T. (2024): Ökonometrie - Das R-Arbeitsbuch, 2nd ed., Springer-Gabler (https://www.oekonometrie-lernen.de).