This data set provides the absolute choice frequencies of
234 subjects choosing between pairs of nine celebrities.
L. B. Johnson (LBJ), Harold Wilson (HW), and Charles De Gaulle
(CDG) are politicians; Johnny Unitas (JU), Carl Yastrzemski
(CY), and A. J. Foyt (AJF) are athletes; Brigitte Bardot
(BB), Elizabeth Taylor (ET), and Sophia Loren (SL) are female
movie stars. Subjects were instructed to choose the person
with whom they would rather spend an hour of discussion.
Row stimuli are chosen over column stimuli.
Usage
data(celebrities)
Arguments
format
A square data frame with a diagonal of zeros.
source
Rumelhart, D.L., & Greeno, J.G. (1971).
Similarity between stimuli: an experimental test of the
Luce and Restle choice models.
Journal of Mathematical Psychology, 8, 370--381.