# toy example
# brands - multiple response question
# Which brands do you use during last three months?
set.seed(123)
brands = as.sheet(t(replicate(20,sample(c(1:5,NA),4,replace = FALSE))))
# score - evaluation of tested product
score = sample(-1:1,20,replace = TRUE)
var_lab(brands) = "Used brands"
val_lab(brands) = autonum("
Brand A
Brand B
Brand C
Brand D
Brand E
")
var_lab(score) = "Evaluation of tested brand"
val_lab(score) = make_labels("
-1 Dislike it
0 So-so
1 Like it
")
cro_cpct(as.dichotomy(brands), score)
# the same as
cro_cpct(mrset(brands), score)
# customer segmentation by used brands
kmeans(dummy(brands), 3)
# model of influence of used brands on evaluation of tested product
summary(lm(score ~ dummy(brands)))
# prefixed data.frame
as.dichotomy(brands, prefix = "brand_")
Run the code above in your browser using DataLab