flexclust (version 1.5.0)

vacmot: Vacation Motives of Australians

Description

In 2006 a sample of 1000 respondents representative for the adult Australian population was asked about their environmental behaviour when on vacation. In addition the survey also included a list of statements about vacation motives like "I want to rest and relax," "I use my holiday for the health and beauty of my body," and "Cultural offers and sights are a crucial factor.". Answers are binary ("applies", "does not apply").

Usage

data(vacmot)

Format

Data frame vacmot has 1000 observations on 20 binary variables on travel motives. Data frame vacmotdesc has 1000 observation on sociodemographic descriptor variables, mean moral obligation to protect the environment score, mean NEP score, and mean environmental behaviour score, see Dolnicar & Leisch (2008) for details. In addition integer vector vacmot6 contains the 6 cluster partition presented in Dolnicar & Leisch (2008).

References

Sara Dolnicar and Friedrich Leisch. An investigation of tourists' patterns of obligation to protect the environment. Journal of Travel Research, 46:381-391, 2008.

Sara Dolnicar and Friedrich Leisch. Using graphical statistics to better understand market segmentation solutions. International Journal of Market Research, 56(2):97-120, 2014.

Examples

data(vacmot)
summary(vacmotdesc)
dotchart(sort(colMeans(vacmot)))

## reproduce Figure 6 from Dolnicar & Leisch (2008)
cl6 <- kcca(vacmot, k=vacmot6, control=list(iter=0))
barchart(cl6)