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ganalytics (version 0.10.7)

ganalytics-package: ganalytics.

Description

A Google Analytics and Google Tag Manager API client for R

Arguments

Package options

GOOGLE_APIS_USER GOOGLE_APIS_CONSUMER_ID GOOGLE_APIS_CONSUMER_SECRET

Details

Classes and methods for interactive use of the Google Analytics core reporting, real-time reporting, multi-channel funnel reporting, metadata, configuration management and Google Tag Manager APIs.

To use this package with these APIs, it is necessary to provide OAuth credentials for a Google APIs project with the necessary APIs enabled.

Features:

  • Auto-pagination to return up to 1 million rows per query.

  • Ability to query more than 10 metrics at once.

  • Minimise the effect of sampling by splitting the date range of queries using the SplitDateRange function.

  • When sampling has occurred, the output data.frame includes the sample and total sizes as attributes.

To report bugs, please run the following command: utils::bug.report(package = "ganalytics")

When posting a bug, please try rerun any API queries wrapped within a call to httr::with_verbose and include the output in the bug report (taking care not to include any private data). For example: httr::with_verbose(GetGaData(my_query))

For a step-by-step guide with examples, run this command: browseVignettes(package = "ganalytics")

Important functions to be familiar with in this package are:

GaQuery

This function is used to define a Google Analytics query object that can be interactively manipulated and executed to aid exploratory querying and analysis of Google Analytics data.

GetGaData

This function will execute the supplied query object.

Expr

This is used to define expressions involving Google Analytics dimensions and/or metrics used for use in segments and filters.

Sequence

This function takes one or more expressions to construct a sequence-based segment.

References

Google Analytics core reporting API dimensions and metrics reference: https://developers.google.com/analytics/devguides/reporting/core/dimsmets

Google Analytics Table Filter expressions: https://developers.google.com/analytics/devguides/reporting/core/v3/reference#filters

Google Analytics Custom Segmentation expressions: https://developers.google.com/analytics/devguides/reporting/core/v3/segments-feature-reference

Google Analytics Real-time Reporting API dimensions and metrics: https://developers.google.com/analytics/devguides/reporting/realtime/dimsmets/

Google Analytics Multi-Channel Funnel conversions Reporting API dimensions and metrics: https://developers.google.com/analytics/devguides/reporting/mcf/dimsmets/

Google Analytics Management API collections and resources https://developers.google.com/analytics/devguides/config/mgmt/v3/mgmtReference/

Google Tag Manager API collection and resources https://developers.google.com/tag-manager/api/v1/reference/

See Also

Useful links: