googleAnalyticsR (version 1.2.0)

ga_remarketing_build: Create a remarketing audience for creation

Description

Create definitions to be used within ga_remarketing_create

Usage

ga_remarketing_build(
  segment,
  membershipDurationDays = NULL,
  daysToLookBack = NULL,
  state_duration = c("TEMPORARY", "PERMANENT")
)

Arguments

segment

The definition of the segment (v3 syntax)

membershipDurationDays

Number of days (in the range 1 to 540) a user remains in the audience.

daysToLookBack

The look-back window lets you specify a time frame for evaluating the behavior that qualifies users for your audience.

state_duration

If to be used in a state based audience, whether to make the segment temporary or permanent.

Details

The look-back window lets you specify a time frame for evaluating the behavior that qualifies users for your audience. For example, if your filters include users from Central Asia, and Transactions Greater than 2, and you set the look-back window to 14 days, then any user from Central Asia whose cumulative transactions exceed 2 during the last 14 days is added to the audience.

See Also

Other remarketing management functions: ga_remarketing_create(), ga_remarketing_estimate(), ga_remarketing_get(), ga_remarketing_list()

Examples

if (FALSE) {
adword_list <- ga_adwords_list(123456, "UA-123456-1")

adword_link <- ga_adword(adword_list$id[[1]])

segment_list <- ga_segment_list()$items$definition

my_remarketing1 <- ga_remarketing_build(segment_list[[1]], 
                    state_duration = "TEMPORARY",
                    membershipDurationDays = 90, 
                    daysToLookBack = 14)
                    
my_remarketing2 <- ga_remarketing_build(segment_list[[2]], 
                     state_duration = "PERMANENT",
                     membershipDurationDays = 7, 
                     daysToLookBack = 31)
                     
# state based only can include exclusions
ga_remarketing_create(adwords_link = adword_link,
                     include = my_remarketing1, 
                     exclude = my_remarketing2,
                     audienceType = "STATE_BASED", 
                     name = "my_remarketing_seg1")

}