googleAnalyticsR (version 1.2.0)

make_cohort_group: Create a cohort group

Description

Create a cohort group

Usage

make_cohort_group(cohorts, lifetimeValue = FALSE, cohort_types = NULL)

Value

A cohortGroup object

Arguments

cohorts

A named list of start/end date pairs

lifetimeValue

lifetimeValue TRUE or FALSE. Only works for webapps.

cohort_types

placeholder, does nothing as only FIRST_VISIT_DATE supported.

Details

Example: list("cohort 1" = c("2015-08-01", "2015-08-01"), "cohort 2" = c("2015-07-01","2015-07-01"))

See Also

https://developers.google.com/analytics/devguides/reporting/core/v4/advanced#cohort_and_lifetime_value_ltv_dimensions_and_metrics

Examples

if (FALSE) {
library(googleAnalyticsR)

## authenticate, 
## or use the RStudio Addin "Google API Auth" with analytics scopes set
ga_auth()

## get your accounts
account_list <- google_analytics_account_list()

## pick a profile with data to query

ga_id <- account_list[23,'viewId']


## first make a cohort group

cohort4 <- make_cohort_group(list("cohort 1" = c("2015-08-01", "2015-08-01"), 
                                  "cohort 2" = c("2015-07-01","2015-07-01")))
                                  
## then call cohort report.  No date_range and must include metrics and dimensions
##   from the cohort list
cohort_example <- google_analytics(ga_id, 
                                   dimensions=c('cohort'), 
                                   cohort = cohort4, 
                                   metrics = c('cohortTotalUsers'))
                                     
                                     
### Lifetime Value report - just a variation of the cohort report 
# with lifetimeValue = TRUE
### and ltv specific metrics
### The view MUST be an app view at the moment
 
## make a cohort group with lifetimeValue = TRUE
 
cohort_ltv <- make_cohort_group(list("cohort 1" = c("2018-12-01", "2018-12-31"), 
                                     "cohort 2" = c("2019-01-01", "2019-01-31")),
                                     lifetimeValue = TRUE)
                                     
## call a cohort report with ltv metrics

ltv_example <- google_analytics(ga_id, 
     dimensions = c('cohort', "acquisitionTrafficChannel"), 
     cohorts = cohort_ltv, 
     metrics = c("cohortGoalCompletionsPerUserWithLifetimeCriteria"))              
                                    
}