the elasticity ratio in unit sales, the -ve number represents the increase in sales for each decrease of unit currency.
Details
This function is helpful to determine the elasticity of a product with effect to price change, the figure could be negative as the change is price is negative.
it translates as for each unit percentage decrease in price , this much is ecpected precentage of increase of sales. condition must be that Price in period one was more than proce
in period 2 and sales in period two was more than sales in period 1.