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mlogit (version 0.3-0)

Yogurt: Choice of Brand for Yogurts

Description

a cross-section

number of observations : 2412

observation : individuals

country : United States

Usage

data(Yogurt)

Arguments

Format

A dataframe containing :

id

individuals identifiers

choice

one of yoplait, dannon, hiland, weight (weight watcher)

feat.z

is there a newspaper feature advertisement for brand z ?

price.z

price of brand z

References

Journal of Business Economics and Statistics web site : http://www.amstat.org/publications/jbes/.