define

Metrics definition.
These arguments are automatically <a rd-options="rlang:quo" href="/link/quoted?package=mmetrics&version=0.3.0&to=rlang%3Aquo" data-mini-rdoc="rlang:quo::quoted">quoted</a>
and <a rd-options="rlang:eval_tidy" href="/link/evaluated?package=mmetrics&version=0.3.0&to=rlang%3Aeval_tidy" data-mini-rdoc="rlang:eval_tidy::evaluated">evaluated</a> in the context of the data frame.

This helper is just synonym of <a rd-options="rlang:quos" href="/link/rlang%3A%3Aquos?package=mmetrics&version=0.3.0&to=rlang%3Aquos" data-mini-rdoc="rlang:quos::rlang::quos">rlang::quos</a> intended to provide seamless experience for package user.

Provides a mechanism for easy computation of marketing metrics.
By default in this package, metrics for digital marketing (e.g. CTR (Click Through Rate), CVR (Conversion Rate), CPC (Cost Per Click) etc) are calculated but you can define your own metrics easily.
In addition to that, you can change an analysis axis to calculate these metrics.

Shinichi Takayanagi

mmetrics

Easy Computation of Marketing Metrics with Different Analysis
Axis

Nagi Teramo

Takahiro Yoshinaga

Yanjin Li

define function

Metrics definition.
These arguments are automatically <a rd-options='rlang:quo' href='quoted'>quoted</a>
and <a rd-options='rlang:eval_tidy' href='evaluated'>evaluated</a> in the context of the data frame.

This helper is just synonym of <a rd-options='rlang:quos' href='rlang::quos'>rlang::quos</a> intended to provide seamless experience for package user.

define: Define metrics

Description

Usage

Arguments

See Also