mfilter

metrics

<p>Pick evaluable metrics in the given data frame</p>

Provides a mechanism for easy computation of marketing metrics.
By default in this package, metrics for digital marketing (e.g. CTR (Click Through Rate), CVR (Conversion Rate), CPC (Cost Per Click) etc) are calculated but you can define your own metrics easily.
In addition to that, you can change an analysis axis to calculate these metrics.

Shinichi Takayanagi

mmetrics

Easy Computation of Marketing Metrics with Different Analysis
Axis

Nagi Teramo

Takahiro Yoshinaga

Yanjin Li

mfilter function

Pick evaluable metrics in the given data frame — mfilter

Pick evaluable metrics in the given data frame

mfilter: Pick evaluable metrics in the given data frame

Description

Usage

Arguments

Value