plspm (version 0.5.1)

mobile: ECSI Mobile Phone Provider dataset

Description

This table contains data from the article by Tenenhaus et al. (2005), see reference below.

Usage

data(mobile)

Format

A data frame with 250 observations on 24 variables on a scale from 0 to 100. The variables refer to seven latent concepts: 1) IMAG=Image, 2) EXPE=Expectations, 3) QUAL=Quality, 4) VAL=Value, 5) SAT=Satisfaction, 6) COM=Complaints, and 7) LOY=Loyalty.

IMAG: Includes variables such as reputation, trustworthiness, seriousness, and caring about customer's needs.
EXPE: Includes variables such as products and services provided and expectations for the overall quality.
QUAL: Includes variables such as reliable products and services, range of products and services, and overall perceived quality.
VAL: Includes variables such as quality relative to price, and price relative to quality.
SAT: Includes variables such as overall rating of satisfaction, fulfillment of expectations, satisfaction relative to other phone providers.
COM: Includes one variable defining how well or poorly custmer's complaints were handled.
LOY: Includes variables such as propensity to choose the same phone provider again, propensity to switch to other phone provider, intention to recommend the phone provider to friends.

ima1

First MV of the block Image

ima2

Second MV of the block Image

ima3

Third MV of the block Image

ima4

Fourth MV of the block Image

ima5

Fifth MV of the block Image

exp1

First MV of the block Expectations

exp2

Second MV of the block Expectations

exp3

Third MV of the block Expectations

qua1

First MV of the block Quality

qua2

Second MV of the block Quality

qua3

Third MV of the block Quality

qua4

Fourth MV of the block Quality

qua5

Fifth MV of the block Quality

qua6

Sixth MV of the block Quality

qua7

Seventh MV of the block Quality

val1

First MV of the block Value

val2

Second MV of the block Value

sat1

First MV of the block Satisfaction

sat2

Second MV of the block Satisfaction

sat3

Third MV of the block Satisfaction

comp

First MV of the block Complaints

loy1

First MV of the block Loyalty

loy2

Second MV of the block Loyalty

loy3

Third MV of the block Loyalty

References

Tenenhaus, M., Esposito Vinzi, V., Chatelin Y.M., and Lauro, C. (2005) PLS path modeling. Computational Statistics & Data Analysis, 48, pp. 159-205.

Examples

data(mobile)