profit: Calculate Profit based on cost:margin ratio
Description
Calculate Profit based on cost:margin ratio
Usage
profit(pred, rvar, lev, cost = 1, margin = 2)
Value
profit
Arguments
pred
Prediction or predictor
rvar
Response variable
lev
The level in the response variable defined as success
cost
Cost per treatment (e.g., mailing costs)
margin
Margin, or benefit, per 'success' (e.g., customer purchase). A cost:margin ratio of 1:2 implies
the cost of False Positive are equivalent to the benefits of a True Positive