rfm (version 0.2.2)

rfm_bar_chart: RFM bar chart

Description

Examine the distribution of monetary scores for the different combinations of frequency and recency scores.

Usage

rfm_bar_chart(
  rfm_table,
  bar_color = "blue",
  xaxis_title = "Monetary Score",
  sec_xaxis_title = "Frequency Score",
  yaxis_title = " ",
  sec_yaxis_title = "Recency Score",
  print_plot = TRUE
)

Value

Bar chart.

Arguments

rfm_table

An object of class rfm_table.

bar_color

Color of the bars.

xaxis_title

X axis title.

sec_xaxis_title

Secondary x axis title.

yaxis_title

Y axis title.

sec_yaxis_title

Secondary y axis title.

print_plot

logical; if TRUE, prints the plot else returns a plot object.

Examples

# using transaction data
analysis_date <- lubridate::as_date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# bar chart
rfm_bar_chart(rfm_order)