rfm_data_orders

A dataset containing transactions of different customers.

datasets

Tools for RFM (recency, frequency and monetary value) analysis.
Generate RFM score from both transaction and customer level data. Visualize the
relationship between recency, frequency and monetary value using heatmap,
histograms, bar charts and scatter plots. Includes a 'shiny' app for
interactive segmentation. References:
i. Blattberg R.C., Kim BD., Neslin S.A (2008) <doi:10.1007/978-0-387-72579-6_12>.

Aravind Hebbali

Recency, Frequency and Monetary Value Analysis

rfm_data_orders function

A tibble with 49.6 rows and 3 variables:<dl>
 <dt>order_date</dt>
<dd>order date</dd> <dt>customer_id</dt>
<dd>customer id</dd> <dt>revenue</dt>
<dd>transaction amount</dd>
</dl>

Format

RFM transaction data — rfm_data_orders

A tibble with 49.6 rows and 3 variables:<dl>
 <dt>order_date</dt>
<dd>order date</dd>

 <dt>customer_id</dt>
<dd>customer id</dd>

 <dt>revenue</dt>
<dd>transaction amount</dd>


</dl>

rfm_data_orders: RFM transaction data

Description

Usage

Arguments

Format