rfm (version 0.2.2)

rfm_segment: Segmentation

Description

Create segments based on recency, frequency and monetary scores.

Usage

rfm_segment(
  data,
  segment_names = NULL,
  recency_lower = NULL,
  recency_upper = NULL,
  frequency_lower = NULL,
  frequency_upper = NULL,
  monetary_lower = NULL,
  monetary_upper = NULL
)

Arguments

data

An object of class rfm_table.

segment_names

Names of the segments.

recency_lower

Lower boundary for recency score.

recency_upper

Upper boundary for recency score.

frequency_lower

Lower boundary for frequency score.

frequency_upper

Upper boundary for frequency score.

monetary_lower

Lower boundary for monetary score.

monetary_upper

Upper boundary for monetary score.

Examples

analysis_date <- lubridate::as_date('2006-12-31')
rfm_result <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

segment_names <- c("Champions", "Loyal Customers", "Potential Loyalist",
  "New Customers", "Promising", "Need Attention", "About To Sleep",
  "At Risk", "Can't Lose Them", "Lost")

recency_lower <- c(4, 2, 3, 4, 3, 2, 2, 1, 1, 1)
recency_upper <- c(5, 5, 5, 5, 4, 3, 3, 2, 1, 2)
frequency_lower <- c(4, 3, 1, 1, 1, 2, 1, 2, 4, 1)
frequency_upper <- c(5, 5, 3, 1, 1, 3, 2, 5, 5, 2)
monetary_lower <- c(4, 3, 1, 1, 1, 2, 1, 2, 4, 1)
monetary_upper <- c(5, 5, 3, 1, 1, 3, 2, 5, 5, 2)

rfm_segment(rfm_result, segment_names, recency_lower, recency_upper,
frequency_lower, frequency_upper, monetary_lower, monetary_upper)