_PACKAGE

rfm-package

Tools for customer segmentation analysis

internal

Tools for RFM (recency, frequency and monetary value) analysis.
Generate RFM score from both transaction and customer level data. Visualize the
relationship between recency, frequency and monetary value using heatmap,
histograms, bar charts and scatter plots. Includes a 'shiny' app for
interactive segmentation. References:
i. Blattberg R.C., Kim BD., Neslin S.A (2008) <doi:10.1007/978-0-387-72579-6_12>.

Aravind Hebbali

Recency, Frequency and Monetary Value Analysis

rfm function

Maintainer: Aravind Hebbali <a href="/link/hebbali.aravind%40gmail.com?package=rfm&version=0.3.0" data-mini-rdoc="rfm::hebbali.aravind@gmail.com">hebbali.aravind@gmail.com</a> (<a href="https://orcid.org/0000-0001-9220-9669">ORCID</a>)

Author

rfm package — rfm

Maintainer: Aravind Hebbali <a href='mailto:hebbali.aravind@gmail.com'>hebbali.aravind@gmail.com</a> (<a href='https://orcid.org/0000-0001-9220-9669'>ORCID</a>)

rfm: `rfm` package

Description

Arguments

Author

See Also