zoo.df

<p>Data for 455 days of attendance records for Auckland Zoo, from January 1,
1993. Note that only 440 values are given due to missing values. It was of
interest to assess whether an advertising campaign was effective in
increasing attendance.</p>

datasets

A set of functions used in teaching STATS 201/208 Data Analysis at
the University of Auckland. The functions are designed to make parts of R more
accessible to a large undergraduate population who are mostly not statistics
majors.

James Curran

s20x

Functions for University of Auckland Course STATS 201/208 Data
Analysis

Brant Deppa

Rachel Fewster

Russell Millar

Ben Stevenson

Andrew Balemi

Chris Wild

Sophie Jones

Dineika Chandra

Brendan McArdle

zoo.df function

<p>A data frame with 440 observations on 6 variables.</p><table class="table">
<tr><td>[,1]</td><td>attendance</td><td>numeric</td><td>Number of visitors</td></tr>
<tr><td>[,2]</td><td>time</td><td>numeric</td><td>Time in days since the start of the study</td></tr>
<tr><td>[,3]</td><td>sun.yesterday</td><td>numeric</td><td>Hours of sunshine the previous day</td></tr>
<tr><td>[,4]</td><td>tv.adds</td><td>numeric</td><td>Average spending on TV advertising in the
previous week (1000s of dollars per day)</td></tr>
<tr><td>[,5]</td><td>nice.day</td><td>factor</td><td>Assessment based on number of hours of sunshine (0 = No, 1 = Yes)</td></tr>
<tr><td>[,6]</td><td>day.type</td><td>factor</td><td>Type of day (1 = ordinary weekday, 2 =
weekend day, 3 = school holiday weekday, 4 = public holday)</td></tr>
</table><p></p><p></p>

Format

Zoo Attendance during an Advertising Campaign — zoo.df

<p>A data frame with 440 observations on 6 variables.</p><table class='table'>
<tr><td>[,1]</td><td>attendance</td><td>numeric</td><td>Number of visitors</td></tr>
<tr><td>[,2]</td><td>time</td><td>numeric</td><td>Time in days since the start of the study</td></tr>
<tr><td>[,3]</td><td>sun.yesterday</td><td>numeric</td><td>Hours of sunshine the previous day</td></tr>
<tr><td>[,4]</td><td>tv.adds</td><td>numeric</td><td>Average spending on TV advertising in the
previous week (1000s of dollars per day)</td></tr>
<tr><td>[,5]</td><td>nice.day</td><td>factor</td><td>Assessment based on number of hours of sunshine (0 = No, 1 = Yes)</td></tr>
<tr><td>[,6]</td><td>day.type</td><td>factor</td><td>Type of day (1 = ordinary weekday, 2 =
weekend day, 3 = school holiday weekday, 4 = public holday)</td></tr>
</table>



Zoo Attendance during an Advertising Campaign

zoo.df: Zoo Attendance during an Advertising Campaign

Description

Arguments

Format

[,1]	attendance	numeric	Number of visitors
[,2]	time	numeric	Time in days since the start of the study
[,3]	sun.yesterday	numeric	Hours of sunshine the previous day
[,4]	tv.adds	numeric	Average spending on TV advertising in the previous week (1000s of dollars per day)
[,5]	nice.day	factor	Assessment based on number of hours of sunshine (0 = No, 1 = Yes)
[,6]	day.type	factor	Type of day (1 = ordinary weekday, 2 = weekend day, 3 = school holiday weekday, 4 = public holday)