The data set is used as measurement instrument for the Influencer Model which is used in Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R - A Workbook (2021) Hair, J.F. (Jr), Hult, T.M., Ringle, C.M., Sarstedt, M., Danks, N.P., and Ray, S.
influencer_dataA data frame with 250 rows and 24 variables:
The influencer reflects who I am.
I can identify with the influencer.
I feel a personal connection to the influencer.
I (can) use the influencer to communicate who I am to other people.
I think the influencer (could) help(s) me become the type of person I want to be.
I consider the influencer to be "me".
The influencer suits me well.
My personality and the personality of the influencer relate accordingly to one another.
The product has excellent quality.
The product looks to be reliable and durable.
The product will have fewer problems.
The product has excellent quality features.
I dislike the product (reverse coded).
The product is appealing to me.
The presented product raises a positive feeling in me.
The product is interesting to me.
It is very likely that I will purchase this product.
I will purchase this product the next time I need it.
I would definitely try the product out.
I would recommend this product to my friends.
I am willing to purchase this product.
The influencer is qualified.
The influencer is competent.
The influencer is an expert.
The influencer is experienced.
The influencer is knowledgeable.
Please state your willingness to pay (in Euro) for the presented product.
A binary variable indicating which group the influencer belongs to.
The data frame influencer_data contains the observed data for the model specified in the Influencer Model.