The 4 primary colours are
"white"
(defined as HEX "#FFFFFF"
),
Dark blue
(HEX "#001641"
),
Bright blue
(HEX "#0033FF"
), and
UOW red
(HEX "#ED0A00"
).
Each colour plays a role across communications and environments to create engaging experiences through logo,
typography, illustration, iconography and image overlay.
The UOW colours are modern, bold and progressive, and reflect brand personality and brand values.
The strong, credible palette can be used across all areas of communication and projects a positive and progressive place to learn.
The UOW colour palette is 'open' meaning that it does not colour code by unit, division or faculty.
This flexibility means greater choice, expression and diversity.
Refer to the colour guide
for official breakdowns and accessibility guidance.