mobi: Measurement Instrument for the Mobile Phone Industry
Description
The data set is used as measurement instrument for the european customer
satisfaction index (ECSI) adapted to the mobile phone market, see
Tenenhaus et al. (2005).
The data frame mobi contains the observed data for the model
specified by ECSImobi.
The from-to-matrizes ECSImm and code{ECSIsm} represent directed edges connecting the
variables in outer/measurement and inner/structural model. They are
needed for model specification by mean of the plsm method.
References
Tenenhaus, M., V. E. Vinzi, Y.-M. Chatelin, and C. Lauro (2005)
PLS path modeling.
Computational Statistics & Data Analysis 48, 159-205.