customerChurn

datasets

Data Sets for Kumar and Petersen (2012).
Statistical Methods in Customer Relationship Management,
Wiley: New York.

Tobias Verbeke

SMCRM

Data Sets for Statistical Methods in Customer Relationship
Management by Kumar and Petersen (2012).

customerChurn function

Data frame with the following 11 variables
<dl>
  <dt><code>customer</code></dt><dd>customer number (from 1 to 500)</dd> <dt><code>duration</code></dt><dd>time in days that the acquired prospect has been or was a customer, right-censored at 730 days</dd> <dt><code>censor</code></dt><dd>1 if the customer was still a customer at the end of the observation window, 0 otherwise</dd> <dt><code>avg_ret_exp</code></dt><dd>average number of dollars spent on marketing efforts to try and retain that customer per month</dd> <dt><code>avg_ret_exp_sq</code></dt><dd>square of the average number of dollars spent on marketing efforts to try and retain that customer per month</dd> <dt><code>total_crossbuy</code></dt><dd>total number of categories the customer has purchased during the customer's lifetime</dd> <dt><code>total_freq</code></dt><dd>total number of purchase occasions the customer had with the firm in the customer's lifetime</dd> <dt><code>total_freq_sq</code></dt><dd>square of the total number of purchase occasions the customer had with the firm in the customer's lifetime</dd> <dt><code>industry</code></dt><dd>1 if the customer is in the B2B industry, 0 otherwise</dd> <dt><code>revenue</code></dt><dd>annual sales revenue of the prospect's firm (in millions of dollar)</dd> <dt><code>employees</code></dt><dd>number of employees in the prospect's firm</dd> </dl>

customerChurn: Customer Churn Data from Chapter 6

Description

Usage

Arguments

Format

Examples