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SMCRM (version 0.0-3)

Data Sets for Statistical Methods in Customer Relationship Management by Kumar and Petersen (2012).

Description

Data Sets for Kumar and Petersen (2012). Statistical Methods in Customer Relationship Management, Wiley: New York.

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Version

Install

install.packages('SMCRM')

Monthly Downloads

107

Version

0.0-3

License

GPL-3

Maintainer

Tobias Verbeke

Last Published

September 16th, 2013

Functions in SMCRM (0.0-3)

customerChurn

Customer Churn Data from Chapter 6
customerRetentionDemographics

Demographics Data for Customer Retention (Chapter 4)
customerWinBack

Customer Win-Back from Chapter 7
customerAcquisition

Customer Acquisition Data from Chapter 3
customerRetentionTransactions

Transactions Data for Customer Retention (Chapter 4)
acquisitionRetention

Acquisition-Retention Data from Chapter 5
customerRetentionLifetimeDuration

Lifetime Duration Data for Customer Retention (Chapter 4)