customerRetentionLifetimeDuration


  Lifetime Duration Data for Customer Retention (Chapter 4)


datasets

Data Sets for Kumar and Petersen (2012).
Statistical Methods in Customer Relationship Management,
Wiley: New York.

Tobias Verbeke

SMCRM

Data Sets for Statistical Methods in Customer Relationship
Management by Kumar and Petersen (2012).

customerRetentionLifetimeDuration function

Data frame with the following 8 variables
<dl>
  <dt><code>customer</code></dt><dd>customer number (from 1 to 500)</dd> <dt><code>x</code></dt><dd>The number of transactions by a given customer over all time periods. Here we assume that it is the sum of the variable Purchase where customers at most made 1 purchase per quarter.</dd> <dt><code>tx</code></dt><dd>time of the last transaction, i.e. the last quarter where purchase == 1</dd> <dt><code>T</code></dt><dd>total time between the first purchase and the end of the observation window, i.e. 12 quarters for all customers</dd> </dl>

customerRetentionLifetimeDuration: Lifetime Duration Data for Customer Retention (Chapter 4)

Description

Usage

Arguments

Format

See Also

Examples