customerRetentionTransactions


  Transactions Data for Customer Retention (Chapter 4)


datasets

Data Sets for Kumar and Petersen (2012).
Statistical Methods in Customer Relationship Management,
Wiley: New York.

Tobias Verbeke

SMCRM

Data Sets for Statistical Methods in Customer Relationship
Management by Kumar and Petersen (2012).

customerRetentionTransactions function

Data frame with the following 7 variables
<dl>
  <dt><code>customer</code></dt><dd>customer number (from 1 to 500)</dd> <dt><code>quarter</code></dt><dd>quarter (from 1 to 12) where the transactions occurred</dd> <dt><code>purchase</code></dt><dd>1 when the customer purchased in the given quarter and 0 if no purchase occurred in that quarter</dd> <dt><code>order_quantity</code></dt><dd>dollar value of the purchases in the given quarter</dd> <dt><code>crossby</code></dt><dd>number of different categories purchased in a given quarter</dd> <dt><code>ret_expense</code></dt><dd>dollars spent on marketing efforts to try and retain that customer in the given quarter</dd> <dt><code>ret_expense_sq</code></dt><dd>square of dollars spent on marketing efforts to try and retain that customer in the given quarter</dd> </dl>

customerRetentionTransactions: Transactions Data for Customer Retention (Chapter 4)

Description

Usage

Arguments

Format

Examples