customerWinBack

datasets

Data Sets for Kumar and Petersen (2012).
Statistical Methods in Customer Relationship Management,
Wiley: New York.

Tobias Verbeke

SMCRM

Data Sets for Statistical Methods in Customer Relationship
Management by Kumar and Petersen (2012).

customerWinBack function

Data frame with the following 10 variables
<dl>
  <dt><code>customer</code></dt><dd>customer number (from 1 to 500)</dd> <dt><code>reacquire</code></dt><dd>1 if the customer is reacquired, 0 if not</dd> <dt><code>duration_2</code></dt><dd>time in days of the customer's second lifecycle with the company, 0 if not reacquired</dd> <dt><code>slcv</code></dt><dd>CLV of the customer in the second lifecycle</dd> <dt><code>duration_1</code></dt><dd>time in days of the customer's first lifecycle with the company</dd> <dt><code>offer</code></dt><dd>value of the offer provided to the customer for reacquisition</dd> <dt><code>duration_lapse</code></dt><dd>time in days since the customer was lost to when the offer to reacquire was given</dd> <dt><code>price_change</code></dt><dd>increase (or decrease) in price of the subscription the customer received between the first lifecycle and the second lifecycle, 0 if not reacquired</dd> <dt><code>gender</code></dt><dd>1 if male, 0 if female</dd> <dt><code>age</code></dt><dd>age in years of the customer at the time of the attempt to reacquire</dd> </dl>

customerWinBack: Customer Win-Back from Chapter 7

Description

Usage

Arguments

Format

Examples